So many of us write posts, list goals, and forever chat on about how we are going to market our art more. It's one of those "easy to talk about and aspire to" topics that ends up more "I just can't get to it, it's hard to implement" topics. This post is about a step towards implementation that I recently took.
If you are looking for a way to get custom address labels or business cards for under $20, here's my story:
Last month I donated a piece of artwork as a door prize at a conference for a few hundred people. I was thrilled to be able to do this. I couldn't help in any other way with the conference, so this was my chance to help out and I got to do it by creating art (one of my favorite activities).
As I was making my list of what to do, I realized that I really wanted a sticker to go on the back of the artwork, giving my info. So I spent an evening trying to find some stickers that I could afford. This proved much harder than I thought. I had a referral, but the company had since stopped making the stickers I was after. Then I found VistaPrint.com.
What I purchased
Including shipping, I purchased 140 address labels (with my art as the backdrop) for around $11. They arrived within a week. I am very pleased with them. They are not the large oval or square sticker I had originally been after, but they certainly will do nicely for my current purposes and are within my budget.
I also decided to order business cards. I got 250 business cards (with my art as the backdrop) for $8.
All that to say, I am very pleased with the service I received from Vista Print.
- I got a high-quality product.
- I could afford what I got.
- My artwork is on the cards and labels.
- I received my order quickly.
VistaPrint does have a "Refer a Friend" program. If you click to VistaPrint from here, you will get a special promotion on a purchase and I will receive credit for your purchase. You certainly don't have to click that, you can just go to VistaPrint.com. I've never done a program like this before (and don't plan to do more), but I did want to share my experience because I think there are several artists out there like me trying to make the leap from hobbyist to professional on a shoestring.
And whether or not you decide to go with Vista Print, I'd recommend getting that marketing done! It took me a couple of hours to find Vista Print and decide to go with them. It took maybe an hour to turn a photo of my work into the image I wanted to for the cards and stickers (cropping, resizing, adding text, etc.) So for three hours, I gained some professional materials, some right-to-hand marketing tools, the belief that I could make this work, and now I'm a little farther down the marketing road instead of stuck at the beginning. That's a pretty good return on my investment of time.